The Oscars elicit two broad reactions from the media and film industry in India. The media mourns our annual failure at achieving the acme of global cinema recognition, our film industry says bugger off, its no crowning glory we have our own vibrant industry and we don’t need em.
In my opinion both are equally shrill and misplaced reactions.
First off, the Oscars are an ‘industry’ award for excellence in the American film industry which, like it or not, has been successfully marketed to the world at large as a globally recognizable tag of high achievement in cinema. Yes it is monopolized by the Americans – but America is the worlds largest film market. It also happens to be the most competitive, visible, profitable, sustainable. Where else would you hold such a ceremony?
Does that mean that the best films get nominated and awarded? Of course not. But it doesn’t make the awards …