The Marketing of Paranormal Activity — on AdAge
Paranormal Activity, a horror flick was produced for $15,000 a couple years ago. It opened on limited screens the weekend of October 2nd 2009 for a gross of $500,000, with a wider release the weekend of October 9th for a gross above $ 7 million.
As a marketing-advertising geek/student/professional, I believe better business and better marketing = more creativity and better...
by Sriram Venkitachalam at October 12th, 2009 at 02:10 pm