• Valli Bindana

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    Valli Bindana, President and Creative Director, KreativeVistas LLC comes from an intense film making and advertising background. She formed KreativeVistas (www.kreativevistas.com) in the summer of 2006 with the goal to bridge the gap between complex scientific / technical concepts and the rest of the world’s ability to understand them. So whenever information flows from a highly technical source (eg mad scientist, software solution) to a hapless non-technical audience (eg. the media, customer), KreativeVistas creates an audio visual multimedia film out of it enabling a better, easier, faster understanding of the idea. Prior to starting KreativeVistas, Valli worked with leading advertising companies McCann Erickson, Foote Cone & Belding, Godwin Austen and Mudra Communications. She is responsible for some of the most successful and path-breaking communication campaigns and film productions. She has launched Tropicana in India, launched the first bikes of LML, a chain of food & beverage units of Radisson, the prestigious Habanos launch and led a team to develop one of the world’s largest travel portal www.makemytrip.com.

Bachchan’s Blog and Points to Ponder…

Sep 10 2008 | 27 Comments » | 15 views


I have been reading Amitabh Bachchan’s blog for the past few weeks. And I must say I am amazed and appalled that an artist of his stature after having contributed enormously to our film industry, after having entertained 4 generations of movie-goers, having been instrumental in putting India in the minds and hearts of scores of non-Indians around the globe should at age 65+ need to continually defend himself on the flimsiest grounds imaginable. The media in general and Raj Thackerey in particular stoop low so low accusing and alleging him at every pretext. Is it because they get to share the limelight he is in? The surest fastest way to get noticed is to target someone that huge and voila! you can be the subject of discussion in a blog like this and everywhere else.

A couple thoughts on this new-found passion for extracting apologies. What he/she said/did has “hurt …

The RESH 180 Project

Aug 14 2008 | Have your say » | 56 views


Here’s a project that has me hooked for some time now. Adam Ybarra the Chaplain of Oakland Raiders approached us to make a product out of a motivational curriculum that he taught to a varied audience.

We were then a primarily animation production company and he was wondering if we could do something within our domain. I browsed through the workbook he used and found the vaguest of descriptions and exercises. I am a visual person but just couldn’t see what or how he was going about doing his thing. So I asked if I could watch him perform before an audience and see what he did with the curriculum. What I saw simply amazed me. Leaving the workbook pretty much aside, he connected with his audience – this time a high school football team – in such a way that had me spellbound. These were students who …

Trauma - the best inspiration!

Jul 17 2008 | 6 Comments » | 150 views


What is Mendel’s law of segregation?
A 12 cm by 18 cm picture is enlarged to 4 times its area. What are the new dimensions?
State how prokaryotic cells and eukaryotic cells differ …..

How many times have I stared at my test paper stumped by the very first question? Stumped is an understatement. Trembling, sweating, unblinking tormented soul reduced to a pathetic nonentity of dust particle is more like it. Writing and erasing an answer so many number of times… fidget… scratch head… what the heck… hmm this will do… drat! I erased a hole in my answer sheet!

For those of you who have those superb science/math oriented grey cells, get this – you’ll never ever begin to understand the trauma and bewilderment a pure arts brain goes through when it sees a science/math paper. When the paper asks me to solve a sum using …