Valli Bindana | PassionforCinema

Valli Bindana, President and Creative Director, KreativeVistas LLC comes from an intense film making and advertising background. She formed KreativeVistas (www.kreativevistas.com) in the summer of 2006 with the goal to bridge the gap between complex scientific / technical concepts and the rest of the world’s ability to understand them. So whenever information flows from a highly technical source (eg mad scientist, software solution) to a hapless non-technical audience (eg. the media, customer), KreativeVistas creates an audio visual multimedia film out of it enabling a better, easier, faster understanding of the idea. Prior to starting KreativeVistas, Valli worked with leading advertising companies McCann Erickson, Foote Cone & Belding, Godwin Austen and Mudra Communications. She is responsible for some of the most successful and path-breaking communication campaigns and film productions. She has launched Tropicana in India, launched the first bikes of LML, a chain of food & beverage units of Radisson, the prestigious Habanos launch and led a team to develop one of the world’s largest travel portal www.makemytrip.com.

Valli Bindana's Blog

6
Dr Dwivedi’s Chanakya
A few days back I again got completely riveted to Dr ChandraPrakash Dwivedi’s TV series ‘Chanakya’ and watched it in a straight 20+ hour stretch (must confess I sometimes did hit the forward button to jump to my favorite parts). A couple days later at a gathering of friends the talk veered towards this series and fresh from watching it I could delve into...
by Valli Bindana at June 5th, 2009 at 01:06 pm
17
Indian Cinema for a Global Audience?
Following Bobby Bedi’s Facebook post of “The kind of Indian film the world would like to see” three of us friends got into a late night discussion (over pakoras and some left-over wine) of just what kind of Indian movie will be accepted the world over. I thought our movies were being eagerly awaited and watched in a big part of the world anyways – some movies were...
by Valli Bindana at May 2nd, 2009 at 03:05 pm
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Watching the Oscars…
My friends irrespective of whether they liked or hated or ignored the movie Slumdog Millionnaire, were all thrilled that it swept the Oscars last night! I guess it would be mainly because the presence of so many Indians was overwhelming. Many American responses on NYTimes fumed about “foriegners” taking away all the awards. We were so all over the red-carpeted...
by Valli Bindana at February 23rd, 2009 at 10:02 am
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Why Slam Slumdog?
What do the decision makers in the media think? How much conflict do the readers need to satiate their appetite? Isn’t conflict in our regular lives not enough? Isn’t conflict in the movies and theaters and books not enough. Isn’t conflict in the political systems and economies and natural resources not enough? Apparently no. Slumdog Millionaire is a...
by Valli Bindana at January 27th, 2009 at 12:01 pm
2
Reality Shows and Film Offers
In my days in advertising we trained ourselves to develop ‘insights’ into the consumer’s psyche and the resultant behavior. Why does a person behave the way he does? Why does he choose a certain brand over the other? And then we would go ahead with a hopefully well-thought out strategy to position a certain brand to attract this target and creatively...
by Valli Bindana at November 25th, 2008 at 09:11 am
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Bachchan’s Blog and Points to Ponder…
I have been reading Amitabh Bachchan’s blog for the past few weeks. And I must say I am amazed and appalled that an artist of his stature after having contributed enormously to our film industry, after having entertained 4 generations of movie-goers, having been instrumental in putting India in the minds and hearts of scores of non-Indians around the globe should...
by Valli Bindana at September 10th, 2008 at 10:09 am
0
The RESH 180 Project
Here’s a project that has me hooked for some time now. Adam Ybarra the Chaplain of Oakland Raiders approached us to make a product out of a motivational curriculum that he taught to a varied audience. We were then a primarily animation production company and he was wondering if we could do something within our domain. I browsed through the workbook he used and found...
by Valli Bindana at August 14th, 2008 at 11:08 am
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Trauma – the best inspiration!
What is Mendel’s law of segregation? A 12 cm by 18 cm picture is enlarged to 4 times its area. What are the new dimensions? State how prokaryotic cells and eukaryotic cells differ ….. How many times have I stared at my test paper stumped by the very first question? Stumped is an understatement. Trembling, sweating, unblinking tormented soul reduced to a pathetic nonentity...
by Valli Bindana at July 17th, 2008 at 11:07 am