Chandni Chowk to China : Trailer and what Warners are doing right
No one from Bollywood thought of doing what many of us have been screaming our throats hoarse on… Get Bollywood to the Non-Indian Film Fan… cause there is a huge untapped market for Indian Indie to Studio films. Atlast Warner’s seems to be doing it just right. Targeting the film to that other potential market here in the USA.
They released another set of trailers on the web and went no not to the desi gossip sites that half the time publish semin nude pictures of Bollywood actors… but to the core cinefans and bloggers online last night.
Check out the range of “wtf” reactions coming out from:
If you died and went to Heaven and asked for a movie trailer to be made just for you, what would it look like? Would it fuse your interest in Bollywood musicals with your love for classic martial arts fight scenes, reflect your appreciation for beautiful women, indulge your affection for cheesy special effects and inability to resist a cheap gag? Would it look something like the insane trailer for Chandni Chowk to China?… be forewarned: I found it addictive and as damaging to my nervous system as stuffing myself with a pound of the sweetest of candies.
If it delivers on the promise of its delirious trailer, Chandni Chowk to China could conceivably lure an even broader audience to explore Indian cinema.
The film is Chandni Chowk To China and whoever realized that Shaw Brothers kung fu flicks and classic Bollywood musicals were siblings seperated at birth – seriously, it’s shocking how well the two influences merge – deserves a big ol’ hug.
along with this prized comment
You know what? Take away the music, the dancing, heck even the Kung-fu just give me that close-up of Gordon Liu in the bowler hat on loop for 90 minutes and I’ll gladly pay for a ticket. Any director that gets that kinda face out of Liu has my respect, nay my LOVE!
Mind Melter
This new trailer is up on Apple trailers and all I have to say is…What.
The.
Frak.
?
This is a classic textbook use of the internet and bloggers to reach out and experiment with something new. Warners have gone for it… and hopefully they will have uncovered a nice chunk of untapped market for those timid Bollywood execs who have dared not venture out into the wild so far. THIS IS IT. THIS IS HOW IT SHOULD BE DONE… BUT BOLLYWOOD STUDIOS NEITHER HAD THE TIME OR ENERGY OR THE DESIRE TO EXPLORE NEW MARKETS… instead happy with whatever they got from the NRI theaters, completely ignoring the massive dollops of untapped cash lying in this market. Hopefully a few of them (studios) open their eyes now should CC2C prove to be successful amongs the Non Indian World Cine-Crowd.
Each of these blogs have a few hundred thousand to a million hits. And check out how the comments are going viral and spreading the lust to see CC2C. Classic!
Full Marks to Warner Brothers for this!!!
The trailer that everyone from the USA to China is talking about is here…
Tags: akshay kumar, business, Chandni Chowk to China, marketing, Nikhil Advani, Trailer, Warner Brothers
Anurag Kashyap
Abhay Deol
Dibakar Banerjee
Hansal Mehta
Khalid Mohamed
Kundan Shah
Anish Kuruvilla
Jaideep Verma
Manish Gupta
Navdeep Singh
Bhavani Iyer
D. Santosh
Onir
Ashvin Kumar
Ramu Ramanathan
Sudhir Mishra
Pankaj Advani
Revathy
Saurabh Shukla
Shilpa Shukla
Sujoy Ghosh
Suparn Verma
Santosh Sivan
Shashank Ghosh
Shivajee
Pavan Kaul
Partho Sen-Gupta
Prroshant Naryannan
Sam Langoria
Satish Kasetty
I’m a big fan of Shaw Brothers and every Martial Arts movie ever released and more importantly East Asian Films
But Heck it’s Indian So What?… I’m not gonna miss this one
So it took a Warner Bros, after all these years to do what we had been asking for. Am hoping CC2C, would do to Indian cinema, what Crouching Tiger, Hidden Dragon did to Chinese cinema and OldBoy to Korean cinema, take it beyond the average NRI-desi community, and to the hard core movie lovers community in US.
I dont care if people watching CC2C are a bunch of Rednecks, who have no idea about India. If they love this movie passionately, nothing like it.
‘Am hoping CC2C, would do to Indian cinema, what Crouching Tiger, Hidden Dragon did to Chinese cinema and OldBoy to Korean cinema,…’
IMHO that it taking it a bit too far, I know am talking like a cynic, but in past I have been disappointed by umpteen number of promising movies only to find the movie to be a whimper, let’s hope this one would be not. But, my expectations are not sky high.
oops a typo.. *umpteen number of promising trailers i meant
Hmm Tanul what i meant, was that the movie could kick start an interest among non Indian audiences in US, for Indian movies. Even if the movie is bad, if people actually start discussing about it, and begin to look forward to next release, that would mean something.
Akshay Deepika ka jadoo lagta hai globally sar chadh kar bolega…
Well the trailer looks promising & I hope the movie wouldnt disappoint.Yes atleast in terms of
enabling more people outside the Indian diaspora,CC2C should probably do the trick.
With people like Ranvir Sheorey & Mithunda among the supporting cast, it looks all set to rock the screens.I think Akshay Kumar is in full flow in this movie- he’s very much comfortable with action & comedy.
Dyamm… have been seeing this trailer in the bay area theaters from the day the dark knight released.
Now i remember, it was t the Kungfu panda movie also. Oz, full marks yes to warner. Publicity is awesome!
This is Whad I’m talking about!!!
Poster looks International too,
“Merchandising ka major scope hai”!!!
When I first heard about CC2C, I thought it must be coming from Vipul Shah and the likes… But after this trailer, discovered Nikhil Advani and Shridhar Raghavan (writer: Khaaki, Deewar, Bluffmaster etc) were behind this… Think this would be quite decent. Quite liked the trailer. Just hope they dont overdo on the goofy Akshay Kumar bit tho. And, ya, it does remind of Kung Fu Panda…
Wish we had something similar based on “Kalaripayattu” or the “Thang Ta” ….but I guess I am demanding too much here….
Saw this trailer on Friday last week. It was forwarded to me by a non-Indian colleague – that clearly signifies what WB has been able to achieve. This was nothing like the Indian trailer (30 secs) I had seen.
I got curious about this film when I got to know Shridhar Raghavan has written it…else wudnt have bothered much…
ye pichaar khoob chalegi !!!!
chinese bhaiyyon saavdhaan !!!!!
Akshay is gonna rule….
Why are we so obsessed with whether Americans take an interest in Indian films or not? I don’t see too many Americans obsessing over how Hollywood films are perceived in India.
And in any case Indian films do have a fairly global audience in South-east Asia, Middle East, Africa and Eastern Europe. Or do those parts of the world not count?
In my mind, Crouching Tiger, Hidden Dragon did a disservice to the global perception of Chinese cinema. Because it reinforced the stereotype of Chinese cinema as nothing but martial arts centric.
Alas it wasn’t “Eat Drink Man Woman”’s fate to be “the” crossover film.
@Dewi, the view here is tapping the “market”. If we can sell shrimps, fabrics, garments, steel to the US why not movies?
there is no question or room in the post above for “perception”. The view is completely focussed on marketing and expansion.
“Why are we so obsessed with whether Americans take an interest in Indian films or not? I don’t see too many Americans obsessing over how Hollywood films are perceived in India.”
Just one word Dewiji, Marketing. And while ordinary Americans might not be obsessed, marketing executives at Hollywood studios are. Thats why u see Warner, Fox, Dreamworks setting up shop in India, tying up with Indian companies, for they know there is a huge market.
Its not enough to just have a fantastic product, you need to scream to the world, to let them know it.
And yeah you can still be a Global brand, even though your products suck, if you excel at marketing. A certain company at Redmond, Washington State, is the best example.
“Alas it wasn’t “Eat Drink Man Woman”’s fate to be “the” crossover film.”
Well it works other way around also.
.
.
How many of us in India or even Asia would watch a “Boys Dont Cry” or “The Ice Storm” or a “House of Sand and Fog” which deal with the darker side of the American Dream?
.
.
Most of us would rather watch a “Rocky” or a “Forrest Gump” that celebrates the American Dream.
.
.
Or we would rather watch a “Die Hard” or “Basic Instinct”, which panders to our stereotypes of Americans being sex obsessive, violent,aggresive kind rather than a more sensitive “Shawshank Redemption”.
The fact is just as Americans have stereotypes of the world, the rest of the world is no less guilty of it.
how could they have not casted JAKIE CHAN in this movie
talk about missed opportunity
now imagine jakie chan along with akshay kumaar in this movie
Another blog about this trailer.
http://www.iwatchstuff.com/2008/12/chandni_chowk_to_china_trailer.php
Hollywood struggles to find wealth on the Web
http://in.reuters.com/article/technologyNews/idINIndia-38091420090219?pageNumber=1&virtualBrandChannel=0