India selects Harishchandrachi Factory for its Oscar entry
Harishchandrachi Factory has been selected as India’s official entry for the Oscars!
Congratulations to Paresh Mokashi and his team on their debut feature leaping right into the big league!
In case you missed reading the movie’s reviews on PFC… here’s the first one by Gaurang and another by Salik
Mokashi in an interview mentioned he is gearing up for campaigning for the movie, after he gets it released in India (the movie hasn’t released yet).
For those interested, please put in your promotional strategies in here so we can pass it on to Paresh and his team. Perhaps you are aware of the do’s and don’ts, perhaps you know what others in the past did or did not do. Please feel free to put your tips on campaigning for the movie in the Oscar arena here.
Tags: Harishchandrachi Factory, Marathi, Oscars, Paresh Mokashi
Anurag Kashyap
Abhay Deol
Dibakar Banerjee
Hansal Mehta
Khalid Mohamed
Kundan Shah
Anish Kuruvilla
Jaideep Verma
Manish Gupta
Navdeep Singh
Bhavani Iyer
D. Santosh
Onir
Ashvin Kumar
Ramu Ramanathan
Sudhir Mishra
Pankaj Advani
Revathy
Saurabh Shukla
Shilpa Shukla
Sujoy Ghosh
Suparn Verma
Santosh Sivan
Shashank Ghosh
Shivajee
Pavan Kaul
Partho Sen-Gupta
Prroshant Naryannan
Sam Langoria
Satish Kasetty
Congrats and best of luck to Paresh Mokashi and his team for selection of his flm as India’s official entry for the Oscars!
Congratulations Paresh and his team,
Hopefully this nomination will help the film earn good amount of shows in multiplexes and single screens…
I would recommend you to go for DTH release after 3-4 months of theater release..
Wishing you all the best for Oscar show, And more than that movie to reach a larger audience all over the world…
Chaang Bhala (Cheers)
Abhishek
Best of Luk Paresh!!!
Congrats Paresh and team.Hope this enables the release of the movie in the best way possible.
well deserving..
wow!!!…cant wait to c the fillum…liked the attitude of the prakash mokashi towards the Oscars awards [See youtube video]…
http://www.youtube.com/watch?v=JlghITVsxJA
Has anyone seen this? Is it going to any film festivals?
Man! Shocked to know it didnt see a release. At least need to know the basic plot to come up with marketing ideas. Will come back to this one later.
congrats to the team of HF! I am fortunate to be associated with the film in a very remote but tangible way. one of the actors of the film, Mr. U S Lagoo (cousin of Dr. Shriram Lagoo and bro-in-law of Reema Lagoo) is my colleague at office, and a close friend, who has just mentioned that HF is getting released in maharashtra (8-10 centres) in Novemeber. Lets do our bit for promoting the film…
i have not seen this movie so i was thinking Gabhricha paus wud have made the cut…but heartiest congrats to all the team members of HF…
Hearty Congrats to all those who are part of Harishchandrachi Factory.
Its indeed a pleasant surprise. Head Line in Maharashtra Times of india given me this news today. I feel its kind an advantage for the movie that its not released yet and still being selected as an official oscar entry. We can exploit this opportunity to the fullest. However I feel all major dailies havent reported about this. ( Fail to see the same in TOI although its there on the website.) From my experience the newpaper reporting is always the first to trigger the chain reaction of creating awareness/intrest among indian audience. Suppose we divide the indian audience into different media through which they fetch news, then print should be at the top, followed by television and last but not least is where i am posting my comment ( internet). Film faternity and movie buffs like me would surely use word of mouth. There are so many petty things ( petty because it doesnt need money, lot of time and resources to execute it) we ourselves can contribute to the marketing of this movie. Its very much unfortunate on our part that on one side we crib about movie makers for not marketing a movie to an extent, but on the other part we are not playing our role. When a viewer google a movie title ideally he expects at least three links for it, wikipedia.org, imbdb.com and youtube. All these are the public encyclopedia and public themselves can contribute. I have created pages for Gabhricha paus on wikiipedia and for valu on IMDB. I urge all viewers to also write into these public forums for this movie. I do agree this anyway is done sooner or later, idea is to have it quickly done. Reporting on several other portals which viewers reads actively is must.
I wish this movie would come back with flying colors in its oscar journey.
All the best and hearty congrats.
you are a gem of a person…
marathi maansa jaaga ho!!!!!!!! awesome!
Problem : I’ve just been told that the Oscars condition on all movies is that they have to release in the US for a minimum of 7 days by September 30 inorder to be eligible for an Oscar nomination for next year.
Not sure how correct this info is, but Paresh and his team should immediately look into this.
looks like foreign language films don’t need a US release, but certainly should release in India before Sep 30.
What you say is correct. i checked the eligibility criteria on www.oscar.org. Mokashi needs to be told that, this 7 days criteria is cruicial. I have tried to inform him through a friend. Hopefully this movie passes this technicality of requirement of 7 days for commercial purpose.Else they have time till tomorrow to release it for 7 days. Please do all possible at your end to pass this message to Mokashi.
Hi Oz. What you have said is right, the film has had that technical release.
Have written to paresh mokashi earlier. Will drop an email to him right away.
to add to oz
from: http://www.oscars.org/awards/academyawards/rules/rule14.html
Rule Fourteen: Special Rules for the Best Foreign Language Film Award
# ELIGIBILITY
1. The motion picture must be first released in the country submitting it no earlier than October 1, 2008, and no later than September 30, 2009, and be first publicly exhibited for at least seven consecutive days in a commercial motion picture theater for the profit of the producer and exhibitor. It must be exhibited by means of 35mm or 70mm film or in a 24- or 48- frame progressive scan Digital Cinema format with a minimum projector resolution of 2048 by 1080 pixels, source image format conforming to SMPTE 428-1-2006 D-Cinema Distribution Master – Image Characteristics; image compression (if used) conforming to ISO/IEC 15444-1 (JPEG 2000), and image and sound file formats suitable for exhibition in commercial Digital Cinema sites. The audio in a typical Digital Cinema Package (DCP) is 5.1 channels of discrete audio, and that is the preferred audio configuration. The minimum for a non-mono configuration of the audio shall be three channels as Left, Center, Right (a Left/Right configuration is not acceptable in a theatrical environment). The audio data shall be formatted in conformance with SMPTE 428-2-2006 D-Cinema Distribution Master – Audio Characteristics and SMPTE 428-3-2006 D-Cinema Distribution Master – Audio Channel Mapping and Channel Labeling.
2. The picture must be advertised and exploited during its eligibility run in a manner considered normal and customary to the industry. The picture need not have been released in the United States.
3. No type of television or Internet transmission may occur at any time prior to the motion picture’s theatrical release.
4. The recording of the original dialogue track as well as the completed picture must be predominantly in a language or languages other than English. Accurate English-language subtitles are required.
5. The submitting country must certify that creative control of the motion picture was largely in the hands of citizens or residents of that country.
6. The Academy will make the final determination in all questions of eligibility.
The film was released in January 2009.
where was it released? lol didn’t even hear the name.
Harishchandrache factory… Excellent film.. Congratulations team.. It was deserving..
I hope this nomination gets this film some play here in the US, ideally before the Oscars ceremony, even if it does not make it into the finalists’ list of five or ten.
If any of you knows – or is – the person who made or produced the movie, I hope you’ll see if the movie can get to New York for one of our big Indian film festivals in the fall, either South Asian International Film Festival or Mahindra Asian-American Arts Council Festival.
I’m hoping the festivals themselves will go after the film if it wasn’t submitted.
PS am I right that India overhauled its way of making its choice for its foreign-language entry? I remember a ruckus over the choice of Eklavya, and I have read many articles in various blogs and places imploring India to give more attention to its great “regional” movies.
Anyhow, if they did do it differently I won’t be surprised, now that I’ve read a review I think this is a great choice. It sounds like the kind of movie the Oscars people are likely to understand and appreciate. So congrats to whoever picked it as well as to the makers of Harischandrachi Factory.
Any idea when this will be released?
Hi all,
First of we would like to thank everyone at PFC for their amazing support to our film. We, as everyone in India is, are thrilled at the prospect of having to showcase our film in front of a larger global audience, and we will leave no stone unturned to get as close as we can to final 5 nominations.
A small clarifications:
We were / are aware of the Academy rules, and we have had a 14-day run in December 2008. It was a small-scale release, but it was one nevertheless. Now with the great response that we are getting to the film, and with the Oscars on the horizon, all of you can look forward to a grand release at a much much larger scale. We are itching to bring the film to a national audience, and we will very soon. Keep reading your newspapers. But well, PFC will be the first to know anyway!
Thanks from Paresh and the entire team here, and thanks for your wishes and support. We need it..!
Cheers!
- Team ‘Harishchandrachi Factory’
All the best… no matter if you win the oscar or not, a good film has gotten recognised.. and if all goes well… it can get only bigger from here… best wishes…