PaAdlabs
They fart more than a cow! The smell is so vicious that it will directly go into your brain and pop all your nerves that you would not know what hit you! We know that we Indians have a freedom to fart or piss openly in public, but PaAdlabs are farting and pissing on their own work or investment! Have they gone insane?! They clearly have gone insane by not releasing ‘Johnny Gaddaar’ in UK. Why has that irked me a lot? Well, because a geezar (Pranab Kapadia) from PaAdlabs UK, speaking to IndiaFM, cited the reasons for the move as
The holy month of Ramzan has hit film business hard. The Pakistani audience, which forms a large percentage of film-going audience in U.K., stays away from movies in Ramzan. As a result, the business hits an all-time low. Instead of ruining the business prospects of JOHNNY GADDAAR, we decided against releasing the film in theatres. Besides, the adult certificate will also keep the kids away, so why take the risk?
How lame is that! Where are the figures? How can he say that UK Indian film audience is made of more British Pakistanis than British Indians? Fair enough, if British Pakistani audience would have stayed away from the cinema during the month, but what about the British Indian audience? I thought the film is an Indian film, no? Would not British Indians be interested in the film? And why are you releasing the film in India – did you guys not look at that India also celebrates Ramzan, so a percentage of population will stay away from the cinema? But they would say, ‘more people would go to cinema than stay away from cinema, in India.’ That would be the likely case in UK as well.
Let’s look at the percentage of British Indian population and British Pakistani population. Currently UK’s population is 60,776,238 (2007); and 1.8% of that figure are British Indians and 1.3% of that figure are British Pakistanis (2001 census) (Link). You can clearly see there are more British Indians than British Pakistani in UK. And recently the boom of Indian ITians demand in UK would have increased the British Indian population. Also, we should not forget the Indian students studying in UK. That would mean that British Indian audience would be more than British Pakistani audience, no? So PaAdlabs still would have a big audience to target, if we entirely exclude the British Pakistani audience. You guys still would have made a good business.
Now if they had done their research – a proper research, then they would have found that Dharemndra has a big following in UK. The Punjabi factor – have they overlooked that aspect? Dharmendra has a huge fan group base in UK. Not just oldies, but young’un also have a great deal of respect for Dharmendra. If that research was too demanding for them, then they should have had at least a bit of common sense to see that ‘Apne’ was hit in UK because of Dharmendra paaji. Leeds, Birmingham, Southall (London) are predominately Punjabi area. So release the film in those cities and you are bound to get people in the cinema.
How on earth is Johnny Gaddaar an adult film? I have not seen the film, but Johnny Gaddaar an adult film? Beats Me! Johnny Gaddaar would be seen as a kids’ film if you compare to ‘Hey Baby’ – a sex comedy, which was classified or promoted as a family movie. There is something wrong. If a family can watch ‘Hey Baby’ together, then why would they have any objections at watching ‘Johnny Gaddar’ together?! Besides, only family people go to cinema in UK? What about the people between 20-30 – age group or other groups, don’t they watch films? Would not they go to cinema with their ‘family’? Would not the kids stay away from the film in India? So that means family won’t come to the cinema? So why are you releasing film in India or producing the film in the first place? Or the kids and family in India are more open-minded and have rights to watch adult films together, where as Indian in UK are backwards?
And yes, Johnny Gaddaar is not a kids’ movie, so why on earth would you target at kids?! Do you think film audience is only made of Kids? The film targets the other type of audience, so you should target those audience rather than coming up with lame reasons.
PaAdlabs are taking far more risks by not releasing the film in UK. Because many people in UK are likely to see the film on pirated DVDs and if they like it, then whose loss is it?! Many people in UK have watched ‘Ek Haseena Thi’ and have liked it a lot so if they knew ‘Johnny Gaddaar’ was from the same director, then it would have attracted people to the cinema. Then there is that Hard ‘Yeah’ Kaur song, which would have made people notice about the movie in UK. There are so many factors, which would have brought people to the cinema, but PaAdlabs spent more time farting.
You gotta believe in your product and there is always a big enough audience to recover the cost and a profit, so just need to market it to them. And if the product is good, then it will be a winner as long as you sell it to the people. It won’t make any money if you just keep it in yer lab.
Anurag Kashyap
Abhay Deol
Dibakar Banerjee
Hansal Mehta
Khalid Mohamed
Kundan Shah
Anish Kuruvilla
Jaideep Verma
Manish Gupta
Navdeep Singh
Bhavani Iyer
D. Santosh
Onir
Ashvin Kumar
Ramu Ramanathan
Sudhir Mishra
Pankaj Advani
Revathy
Saurabh Shukla
Shilpa Shukla
Sujoy Ghosh
Suparn Verma
Santosh Sivan
Shashank Ghosh
Shivajee
Pavan Kaul
Partho Sen-Gupta
Prroshant Naryannan
Sam Langoria
Satish Kasetty
right on target goonda…..
=d>
probably someone should mail ur blog to manmohan shetty( or has he left ADLABS) for better sense to prevail…….
Are they clarifying that the movie will be released “after” ramzan ? Or are they saying it wont be released at all ?
They won’t be releasing the film in UK theaters at all.
so right goonda.. paadlabs.. badlabs… poo to them
i think manmohan shetty has been rendered redundant.He holds no power anymore.He is planning to start a new company with ram gopal varma. He is the new wimp.
This is fucked up… this is so fucked up… So I’m guessing a US release plan too goes down the toilet… haven’t seen anything about JG coming this Friday in California atleast. This is fucked up… this is so fucked up…
no news of JG on the east coast either… this is sad..
what i hate is the reasons they come up with, which are so ridiculous. if they had said we cannot afford to release the film in overseas and are looking for overseas distributors, then i’d have been fine with that, but no, they wanna come up with some pathetic excuses.
they just don’t want to do it. they have the money, resources, and everything. but still….
Honhaar, you see this is the way it is – Nobody outside this forum knows much about Johnny and are not even interested – The only way they could have marketed it in the West is as an international arthouse film – Too much hassle and has to live up to the best thrillers in the world. It can’t be marketed as a Bollywood film as it has no starcast except for Dharam Paji and Rimi Sen, who won’t even attract moths to the screen. I think they did a smart thing in protecting their profits. Let it grow first through word of mouth in India and then they can release it for the Desis, or else have an online release as well.
I feel Manorama too should have been release in only 1 multiplex in the 6-8 major cities and allowed to grow, but then it wasn’t even a great movie
Gurpreet, It would have worked if they had target/marketed the film, to the age group 18-40, the Dharmendra Paji fans. There are so many easy hassle free ways to market the film, which they did not opt for. It is about marketing and selling the product to audience, which Indian Film industry lacks, cos they only believe a star or a family movie sells.
“Nobody outside this forum knows much about Johnny and are not even interested”
Because they have not marketed. They could have used the UK based singers song from the soundtrack, to get the public notice about the film. They could have got Dharmendra pajji on some of the radio shows/ tv channels to promote the movie. They could have done a lot of things to create the hype, to attract the public. And then rest of it depends on the quality of the film.
And if they are planning to release the film after seeing how the movie fares in India, then by that time people would have seen the film on pirated dvds, so they would have loss money. (By the way, where did you see Manorama Six Feet Under?)
yes, i would not have minded if they had released the film in limited theaters.
Honharr Paaji fans???? In the 18-40 agre group – Oh yes pardon me – I know both of them in Southhall. Which world are you living in?? Next you’ll say we can market Dev Anand to the 14 – 106 age group in Russia.
The only way this film can be marketed is by hyping something in the content that has never been seen before and by hyping the “new hot guy”. A tough ask if you ask me – even the posters look lame, and the promos look like a C-grade thriller, although I do have hopes for the film. And so mark my words its not gonna get a great opening in India either.
I saw Manorama in Mumbai before my flight out of Sahar and it put me in a foul mood throughout the flight.
Gurpreet why don’t you do what you do.. serve drinks and tell them to fasten your seatbelts.. whether we change cinema or not it’s definite that your contribution is going to be shit.. with you around, it’s only going to be worse and there is no way that you can boast to your airhostess girlfriends about indian cinema.. so continue telling them that you are ashamed of being an indian and leave us alone to our miseries..
btw when is your next flight to toronto..
=d>=d>=d>=d>=d>=d>=d>=d>=d>
Anurag, that’s not fair. Gurpreet has a valid point of view. It is just different from yours and you are indulging in personal attacks without merit. You tried to call him a bluff by pointing out that he could not have seen the movies he is mentioning and when he proved that you are wrong, you just got mad. Arrongance is not a worthy virtue, my friend. Especially for creative forces.
he is lying
Anurag, don’t like what your viewer feels, don’t show ‘em your movies –
And I don’t mind travelling for free staying in great hotels for free, getting paid so I can watch movies, listen to music and party with hot airhostesses (Assuming I’m not gay) and gettin under the skins of great directors like you.
And I never say I’m ashamed of being an Indian, but only that I’m ashamed of our athletes, politicians and filmakers – not our cooks, singers and musicians whom I’m quite proud of. But I’m waiting buddy,
And instead of berating a member of your audience who will buy a ticket for No Smoking despite the aimless, convoluted promo and the limited acting talent of John and the annoying presence of Ayesha Takia in your film, please focus on the shaky marketing and publicity of your film .
Toronto can wait while I fill in for someone on the Atlanta -Buenos Aires sector
btw I did say Black Friday was better than the other Indian fare on display and saw Manorama on your reccomendation.
And if you never want me to return to this site or tone down my apparently caustic comments and only say pretty sweet nice things , then Oh Great Master do command and I shall readily oblige
Anurag, why would I be lying – what am I gonna gain?? And what am I lying about – Is it about having seen manorama or Eastern promises or being an Indian or what??
Gurpreet, I meant, target the film to these two groups:
1) 18-40 or 50 age group, and
2) Dharmapaji fans
Now you may find a fan of Dharmpaji who is between 18-100.
Thanks Yeh Theekh Nahin, he apparently had figured out all the angles and assumed I couldn’t be in two continents in a week – Bad detective – completely forgot about the airline industry. And also assumes people in other professions cannot have passion or knowledge of Cinema and Art – that we can’t take courses on cinema while in College or date someone or have a close friends in the movie business…. and above all is intolerant when it comes to negative comments from a viewer, which you can either ignore or learn from but not argue with.
Honhar, 18-40 or 50 is too wide and in the 18-30 age group he has no fans – he’s past his drawing the audience because I’m in it period. In fact having him in the movie gives it a not so cool, B-grade feel for the common audience. Apne worked because it had both his sons and two top heroines and a HUGE marketing budget, but most of the other films he’s been associated with over the past two decades have been really F-grade
Like I said, the promos shouldn’t just show the faces of random actors and Rimi Sen, but should be slicker and have a definite this is ultra violent theme
Don’t like the poster either – looks like another B thriller.
Now, you can say I’m being negative or irritating and my comments are worthless, but this is what an outside viewer not in the film industry but who loves world cinema thinks when he sees the promos and posters of Johhny G – only I have inside info that its great from here…. the others don’t.
Gurpreet, I disagree. Anurag has been the most tolerant one here on PFC that includes both authors and commenters. Everytime I’ve removed a comment he has asked me to put it back.
Constantly trying to incite filmmakers who are blogging here with constant barraging is not a good way to keep and hope these lines of communication remain open.
You’ve been going on and on about your issue with Indian movies. Once is enough. But going on about it every 5 minutes becomes nagging. Now with your friend Yeh Theek Nahin suddenly pops up supporting you from the Bank of America, and such co-incidences of support happening are suspicious to anyone who’s tracking your IPs over the net, such acts whether done on purpose or not, do not help this platform to be a vibrant source of discussion with varied points of view.
I would request you to please give this a rest and move on.
Point taken Oz, will stick to other issues – was responding to posts directed at me.
And I have no idea who Yeh Theekh Nahin at Bank of America is…
And Anurag should desist from calling people liars without adequate proof
gurpreet you can’t be in two continents and watching all the films you say you do and then comment from the same IP address..
Oz if you say Bank Of America, i know who this is..
ohhh tuhadi bhen di!!!!
Gurpreet jee you must have been holding all that shite inside for far too long. You gotta have to let it out once in a while.
Je tusin Jahaz te Waiter da kam kar rahe taan ehde wich saadi te koi galti nahin.
And I don
I have no idea who Gurpreet is or stands for. All I know is that if this is going to be a healthy platform, Anurag can’t get into personal attacks. That does not befit him or his stature. From the few postings that I read, Gurpreet made perfect sense to me even though there are things that I disagreed with him on. Even though he was passionate about what he said, never indulged in personal attacks – did he? I am not sure that the IP address logic is correct either – I can remote log in to a computer anywhere in the world and use that desktop to do anything I want. I will get that IP address. Besides, one can use web proxies. It can be done many different ways if that’s what one chooses to do.
I totally disagree with hey here, someone is saying something against, let us find out who it is attitude. You can be very wrong in this day of the world and it beats the whole purpose of this site – this does not encourage the right attitude on the blog and becomes one way traffic. That is against the whole point of anonymous blogging. That is why OZ is OZ not a Kumar something. My two paise.
the funny thing is…now even I am not sure if it’s the same gurpreet who is writing…the guy who started it all a few days ago…the text totally lacks the conviction and the brut force with which he damned everything…..from rome to….M-SFU to Indian cinema to PFC to everyhting….though I was offended/disagreed there was a lot of fire in it….this gurpreet seems a pale shadow…
:-?:-?:-?
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Oz,Anurag, the fact of the matter is that you guys have created a bubble around yourselves and are terrified of it bursting in your faces….guys if any human being thinks a movie sucks, it is his right to do so, whether he is a rickshawallah,driver,air steward,or even plain unemployed… the fact is that you are making films for people to spend money at…so they have every right to say that you stink….or not. Why is it so hard for you and all of your cronies to understand this basic fact?
Beauty is in the eye of the beholder, and you as the creator, will always feel it’s the greatest thing..even if it looks like shit to the rest of the world.
Be careful you dont turn into ‘The Emperor That Wore New (No) Clothes’ with all these Vasans and Goondas fondly stroking your shaft….
so many new characters coming to PFC. Mr/Ms Gurpreet, Mr/Ms 123, Mr/Ms YTN, Papaji Panchoji. Where is Manan Singh KATOHARA SIRJEE? He was looking for actors/actresses for his new classic.
KATOHARAjee please visit PFC and screen test the above people.
Jai Mata Di
Wo Wo Wo Wo Wo…
Gurpreet,
It seems you are too generous with your comments and are the self proclaimed voice of
indian audience ‘OUTSIDE’ this forum. I am not assuming this, but saying this as you are coming up
with comments like ‘Nobody outside this forum knows much about Johnny and are not even interested..’
What makes you assume this, or have you conducted a market research and have some some stats that we havent seen.
If yes, please let us know.
You again say that about Dharam Paaji..’having him in the movie gives it a not so cool, B-grade feel for the common audience. Apne worked because it had both his sons and two top heroines and a HUGE marketing budget, but most of the other films he
Btw Johnny G posters reminds me of Sin City.
@ gurpreet the whole idea of limited release is very good , a movie that grows , but that works only for movies that are small ..johnny gaddar despite lack of star cast is not a small film what with adlabs associated iwth it …so if they go for a limited realease piracy will kill it before they can bettter its prospects.
Very very very appropriate article Goonda …
I think southhall etc must be Dharmendra’s terrotory …. Johnny couldve been a sleeper hit there …. Somehow im very unconvinced with the notion that the NRI audiences just want to see regular song and dance routine…
AND SOMEONE NEEDS TO SHOOT THE ADLABS WAALAS IN THEIR HEADS !!! FOR MESSING UP BLACK FRIDAY RELEASE ABROAD PEHLEY (not just the oscar hullaballo) AND NOW JOHNNY GADDAR !!!
You know what ???
“sab ek baat pey adey hain … sab paisey naal judey hain…
ab tu bhi paisa phek .. tamasha dekh ..”
How appropriate !!!
Too right Honhaar!!
I’ve just been leaving coments at the usual base, but this really is a very stupid move as i know quite a few people who were really looking forward to this film!!
Oh well, pirate dvd zindabaad i guess.
I hate that!!!
Don’t you think they could’ve atleast released it at a few selected cinema’s??
More cost effective and who knows, the result may have surprised them henna??
I’m with you on this one!!!!!!!