Reality Shows and Film Offers
In my days in advertising we trained ourselves to develop ‘insights’ into the consumer’s psyche and the resultant behavior. Why does a person behave the way he does? Why does he choose a certain brand over the other? And then we would go ahead with a hopefully well-thought out strategy to position a certain brand to attract this target and creatively compel them to open up their wallets.
I have been watching Big Boss Season 2 (my first Big Boss) for a little while and despite recoiling in horror on the demeanor and predicament of some inmates within, I admire the insight with which this program was conceptualized.
Whoever got this idea had tapped into the innate craving (however lowly it might seem to some) of an individual to revel in the petty disputes and conflicts in other people’s personal lives. And here was a bonanza where wannabe celebs would open up their lives like a torn tattered book in front of the entire world and even allow other inmates to tear it up a bit more. That’s powerful voyeuristic.
And when it all ended each contestant claimed of getting film offers almost immediately after leaving the house. On the one hand while Bombay films do a great job creating larger than life characters. On the other what Big Boss does is clearly the opposite. It strips away any modicum of decency a person may have by exposing his/her daily downright mundane activities to the entire world. So how do the twain meet?
I ask myself – if I was a filmmaker looking for talent, would I pick any of the contestants from this show? And if I did, why would I? Would it be their personalities that we so intimately got to know in the house or is it their superb acting prowess that they may have maintained for a grueling 3 months? Or would it be their capacity to remain notorious and in the media for whatever reason and my chance to bank on it? Why indeed?
Tags: Big Boss, bollywood talent hunt, casting director bombay, Confessions of a Filmmaker, film offers mumbai, kreativevistas, monica bedi, rahul mahajan, raja chowdhury, valli bindana
Anurag Kashyap
Abhay Deol
Dibakar Banerjee
Hansal Mehta
Khalid Mohamed
Kundan Shah
Anish Kuruvilla
Jaideep Verma
Manish Gupta
Navdeep Singh
Bhavani Iyer
D. Santosh
Onir
Ashvin Kumar
Ramu Ramanathan
Sudhir Mishra
Pankaj Advani
Revathy
Saurabh Shukla
Shilpa Shukla
Sujoy Ghosh
Suparn Verma
Santosh Sivan
Shashank Ghosh
Shivajee
Pavan Kaul
Partho Sen-Gupta
Prroshant Naryannan
Sam Langoria
Satish Kasetty
Most film makers will go with the last one…
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