• PROJEKT iVIEW

  • Published: on Feb 19 2008 @ 4:25 am
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Researching Bollywood: Survey

iView Author:
Amanda Sodhi
(Washington, D.C. USA)

Email:
amandasodhi[at]gmail[dot]com

Researching Bollywood: Survey

There is no business like show business, but what do you do when the money doesn’t pile up high enough? Bollywood surpasses Hollywood by over 1 billion tickets every year, but still reaps a profit only a fraction of Hollywood’s. Okay, so maybe this has something to do with the U.S. dollar being stronger than the Indian rupee. But, I have a hunch it also has something to do with filmmakers not understanding the needs of their audiences, and therefore creating products that inevitably disappoint. Perhaps it also has to do with not using marketing, advertising and PR tools as effectively as Hollywood.

So, how do we really know what the Indian and N.R.I. audiences want and what the best vehicles are for Bollywood film and music promotion?

Well, a research study can certainly shed some light on the answers to these questions.

Unfortunately…there really aren’t many Bollywood research studies out there. In fact, there are none.

After conducting numerous searches in various databases—Proquest, Factiva, Lexis-Nexis, Expanded Academic ASAP, you name it—I was surprised that there is no research study in any of these databases on Bollywood audience preferences and marketing techniques. No wonder strategic film and music promotion is a rare occurrence for Bollywood!

So what is one to do about this?

I don’t know what answer the Bollywood industry and other Bollywood scholars have devised, but I’ve decided to conduct my own Bollywood research study. That’s right, I’ve decided, with the help of my marketing professor at Marymount University, Dr. Nancy Furlow, to find out for myself what Indian college students in the U.S. and in India want when it comes to Bollywood and what the best forms of Bollywood entertainment promotion really are.

But, if it isn’t easy to do research, it isn’t any easier to get people interested in your research. So, if you happen to have a few moments to spare at your computer, please take the brief Bollywood survey I have created which is available online. And, if you happen to have any friends who are in college, feel free to pass along the link to the survey :)

Bollywood Survey for College Students in the U.S.A.: https://vovici.com/wsb.dll/s/2a5eg313ed
Bollywood Survey for College Students in India: https://vovici.com/wsb.dll/s/2a5eg31521

Filed Under tags Movies, PROJEKT iVIEW
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31 Responses to “Researching Bollywood: Survey”

  1. Anand Kadam on February 19th, 2008 3:56 am

    I am not a college student … :(

  2. Vikrant on February 19th, 2008 6:39 am

    I have finished your survey…
    good luck

  3. Amanda on February 19th, 2008 7:43 am

    @Anand: You can still take the survey :) Our target audience for the survey is college students, but everyone is welcome to take the survey. The more, the merrier;)

    @Vikrant: Thank you^:)^

  4. Anand Kadam on February 19th, 2008 7:57 am

    Amanda….Done …

  5. Amanda on February 19th, 2008 8:57 am

    @Anand: Thanks!!! Feel free to pass along the link to all of your friends, too.

  6. Amanda on February 19th, 2008 9:13 am

    If anyone happens to have a good idea as to how I can administer this survey in colleges in Delhi & Mumbai, please let me know. Thanks!

  7. Varun on February 19th, 2008 9:31 am

    @Amanda

    You dont have PFC in your list of ” Where do you get your bollywood information, news, reviews and knowledge???” ;);)

  8. Amanda on February 19th, 2008 9:37 am

    @Varun: oops:”> But, I DO have an option called “Other” for people to type in PFC :D

  9. Amanda on February 19th, 2008 10:23 am

    @Varun–FYI, I just added “Passion for cinema” as an answer option–thanks for pointing that out :d

  10. Varun on February 19th, 2008 11:02 am

    Thanks Amanda, let us know about your results and how many of them voted for PFC…..

  11. Amanda on February 19th, 2008 12:23 pm

    @Varun: Sure, I will definitely submit another article through Projekt iView in 3-4 weeks once I see the results to the survey.

  12. Tushar on February 19th, 2008 4:49 pm

    done the survey, though I am not a college student but still did it.

  13. Tushar on February 19th, 2008 5:01 pm

    Enjoyed listening to your radio interviews, Amanda. Keep up the good work.

  14. Amanda on February 19th, 2008 5:35 pm

    @Tushar: Thanks for taking the survey! I’m glad you enjoyed the interviews I did at the VOA :) I’m going to upload the Music Call-in Show to my site soon in case you want to listen to that also. Oh, I’m just a bit curious–how did you manage to get a hold of my online portfolio? The link to it isn’t on PFC.

  15. Amanda on February 19th, 2008 5:54 pm

    @Tushar: Never mind, I figured it out–clicking on the name links to the site. Wow, that took me a while to figure out :D

  16. Tushar on February 19th, 2008 7:14 pm

    lol, I am a cyber stalker :)jus kiddin’, will look forward to your call-in shows. Just a coincidence that I am going for a radio audition today and here we are talking about all this stuff.

  17. Anand G on February 19th, 2008 7:22 pm

    In Australia… but did the survey nevertheless. Best of luck.

  18. Amanda on February 20th, 2008 6:03 am

    @Tushar: Cool–have fun with the radio audition! I hope it goes well :)

  19. Amanda on February 20th, 2008 6:04 am

    @Anand G: Thanks! Glad you took the survey all the way from Australia :)

  20. Tushar on February 20th, 2008 9:13 am

    Thanks Amanda. It went well.

  21. Shailesh Limbachiya. on February 20th, 2008 9:36 pm

    i m not a college student but finished your survey.

  22. kcp on February 20th, 2008 9:47 pm

    good attempt Amanda. Keep it up

    kcp

  23. Amanda on February 21st, 2008 6:04 am

    @ Shailesh: Thanks! It actually looks like most of the people taking the survey so far are not college students, so I guess I may just end up changing the target audience to include everyone who is over 18 :)

  24. Amanda on February 21st, 2008 6:06 am

    @KCP: Thank you. FYI, I just got your email.

  25. Neeraja on February 21st, 2008 6:13 am

    @Amanda
    I took it too and I am a student :) but I am not studying in India or USA.

  26. Amanda on February 21st, 2008 7:13 am

    @Neeraja: Great, glad you took the survey. So where are you studying?

  27. Neeraja on February 21st, 2008 7:37 am

    France

  28. Amanda on February 21st, 2008 8:23 am

    @Neeraja: France–Cool! Merci for taking the survey, once again :)

  29. Ashok Karania on March 6th, 2008 11:04 pm

    Good Start!

    Keep up the good work….I have noted and studied the changes in Bollywood since 1991…will be in touch with you….

    Have filled the form and will share it with others :)

  30. Amanda on March 8th, 2008 8:18 am

    @Ashok: Thanks! I’m looking forward to hearing more from you about the changes you noted in Bollywood since 1991. And yes, please do share the survey with others :)

  31. Bollywood Research Study-The Details! | PassionForCinema on July 5th, 2008 7:18 pm

    [...] mid-February, I did my first PFC post about a Bollywood Research Study I was trying to administer for a Marketing class I was enrolled [...]

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