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Storyboarding : The Making of Rediff Bol
I did my first ad film for rediff.com.
The product was Rediff Bol the instant messenger.
I wrote about 25 scripts till we locked on the one you will finally see (users in India can see it on television currently).
The idea was to do the whole ad around the character of Raju and weave a limerick around him.
The first one went something like this
Ek tha Raju bada widwaan, Uska classmate tha pehelwan
Raju ki lovelife total flop, uska dost bana roadblock
Us din raju ko gussa aayaa, dimaag mein idea aaya, rediff bol par avatar banaya
Dost usne khub banaye, joke usne khub sunaye, ladkiyon ke dil behelaye
Pehelwan ka baj gaya dhol, jabse Raju ne use kiya Bol
Raju ne payi a whole new life, set ho gayi bhidu love life!
Avataar banaye Yaar Rediff Bol (MVO)
Did a scratch of this on a hip hop tune, but we wanted a softer feel, so finally settled on what I had brought as reference but turned out that we would buy rights and record the lyrics to the tune of Bindu re Bindu from Padosan. But the old lyrics did not suit the meter of the limerick I had written, so wrote another lyrics and this time in half an hour because we were in the studio, with Bobo our music director trying to make me understand meter ‘ta ra ra ra, tra ta’ At first it was all Mars speak to me, and I wanted to say out loud that ‘Dude this is my first attempt at anything lyrical and even the limerick took me an hour to write in peace’ but I kept my trap shut finally I stared getting the hang off it and we got the lyrics done.
Dekho Yeh Hai Raju
Dolly ka Deewaana Raju
Bada Bhola Raju
Bechara Raju
Dil Toota Raju
Hoshiyaar Raju
Bana Rediff Avataar, Raju ko mile yaar, mila pyaar
Hit hai Raju, arrey fit hai Raju
Rediff Bol se bane yaar, ho jaye pyaar bana avatar
Hit hai Raju
Rediff Bol Avataar Banaye Yaar (MVO)
The music fell into place and I was very happy to see the face of marketing head Manish Agarwal, who over the course of the film has become a brother, smiling away.
We had storyboarded the script, which was about Raju coming to the canteen card and rose in hand to propose to Dolly, and a pehelwan character who is also trying to woo Dolly takes the mickey out off him.
Raju goes home sad and gets an idea and creates a rediff bol avatar, goes online more confident and gets the girl.
Next day in college he gives it back to the pehelwan and walks off with the girl, a total Bollywood style love story.
I’m sharing the storyboard and the animatics and the final ad so that you can see the various stages of creation and get an insight into the dynamics of making an ad film.
I was lucky that my brief was fairly simple and was given a free hand to see where I would go with my ideas instead of being told a thought and to work around it.
What I really enjoyed was the fact that it was a great learning process of telling a story in 30 seconds with finesse and a mass audience in mind, so the whole structure of the script, shooting pattern and editing has to be made ‘Idiot’ proof.
As we speak I’m working on script ideas for an ad on rediffmail if anyone has ideas feel free to chip in.
Btw, have been working on my script for a graphic novel, if anyone knows a illustrations guy looking to make his mark and collaborate with me, pls ask him to contact me, my e-mail id is hyperactiv[at]rediffmail[dot]com . The idea is to draw out the first 20 pages, and approach a publishing house with the full script and the 20 pages of drawings
STORYBOARDING IN POWERPOINT
[ Link to Original Powerpoint ]
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The Animation
Rediff Bol in Hindi
Rediff Bol in Tamil
{oz Note: Suparn has promised oz a 6 pack for arranging, formatting, downloading, uploading and whatever “ings” of the videos and pics above… awaiting cash for the 6 pack from Western Union, Suparn… just kidding ;)}
20 Responses to “Storyboarding : The Making of Rediff Bol”
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Jeez… Awesome Suparn.. Wow it is really great to see you share the storyboard and the animatics with us. Thanks a ton. hehehe..thanks Oz…if the 6 pack comes by weekend..you know who’s gonna get 3 of them ..wink wink..
Cannot watch the video in office where everybody around me is probably watching what i am typing too..nevertheless thanks for sharing Suparn..will check once i go back home.
suparn.. too good =D> seeing the ad come alive thru its phases of conception, the pitch, to storyboarding, animation, and the final product was awesome. will spread the word about the illustration guy for your graphic novel..
great stuff, Suparn. This adds another feather to PFC’s overcrowded cap of good, informative articles. We have been talking about storyboarding all these days, and you gave a great start to the concept with an illustrious explanation of the whole process.
I particularly liked it studying it in stages, first the pre-idea stage, copy, process, storyboard n then the final product. How the campaign/spot is does not matter. The whole process sounds so much fun to do…
Wallah kya baat hai Babu Moshay! Fultu Paisa vasool article hai baap!
Wow thats something you wont even learn in film-making course!
Really liked it. PFC is truning out to be very informative.
Thanks Suparn for sharing this beautiful infomation with us!
Can you put the whole Powerpoint presentation (even data files would do) I would like to download them and save them!
Manjit, I’ll put the ppt up in the post in just a minute… it’s up now - the link to the powerpoint is in the first line of the powerpoint section in the post above.
Thanks Supran and Oz for this real stuff. asli cheez!
Got it Oz! Thanks.
Suparn, You have 20 shots in your Story Board covering 30 secs. If I am correct you need atleast 6 frames of 1 shot to register in human mind. You have 120 secs of minimum shoot, which played at 24 frames/sec would give u 5 secs of actual time. To convey the scenes you would obviously need lot more time. Do you guys do this sort of math before deciding the # of shots? Or the # of secs a particular shot has to be done?
Manjeet, all those factors are decided prior to shooting, secondly u will see that even my animatics is 30 seconds long, usually people go from storyboard to shooting, we did an animatics as we wanted to do a research on the ad. hence i spent 5 days on animatics which served as the blueprint for the shoot, the place where you will find the minimum cuts is the animation portion of the ad which serves as the virtual world, its almost one seamless shot so there is no trouble of human brain taking in new information
Suparn, Its a common notion that animation is more expensive then real shooting. Or is there a way around to do it cheaply? The animation for the ad looks good! Will it be aired too?
hey!
just today i saw tht ad being aired on TV (i guess it was mtv) and nw m reading this post. amzinggg! gr8 wrk dude..congrats :)
Hello suparn Verma I would like to ask que i don’t know you give that ans which i needed most. i am a writer and already writes many story because it natural to me and if i tell you how many story i already write you did not belive but i would like to ask that if any body from film industry want to make film without knowing what is the importance of writing a story all about or not deeply realated with story script dioluge and screen play but if they want they get chance but if new person who did not belong to this film industry but know how to make film and love to do that but that person never get chance why. do you help that person to get some producer that she made the film.
Hi,
great ad .
I am an MBA in marketing and an engineer.
In coll days I used to take part in ad competitions n used to love creative writin n directin plays.
there is a desire in me to be acopywriter.
but maybe i dont have gut sto leave all n join an ad agency.
can u plz suggest if ad agencies would like part time writers.
I have no experience but I have passion.
I do not knwo whether I have talent( I kno wi have it) and taht is the reason would like to test myself.
Canu please guide me.
My only answer to you Karthik would be o go out and do it, if u think u can write, then start writing, stop thinking. If action does not follow thought, the result is zilch. So its your life and we have only one and its short, so do everything that u wanna do as long as u believe in it and yourself. No one here can tell u whether its right or wrong, thats your right to decide
Thanks suparna .can u suggest some short trem workshop/course in copywriting.
Also would love to assist some one in copywriting.
Thank you once again
hello sir my name is Jay Bhanushali…….do u rem mh!lol ahhahaha hey suparn whts up!well those who dont knoe mh i m the raju in the rediffbol ad well i would like to say somethng abt the director…..the day he called me for the meetng and showed me the animated ad i was convinced that this ad is gonna rock……..i loved the music of the ad it was very catchy and now a days i can c people singng oye raju re raju…… the animated ad was very helpfull to everyone to knoe the job they have to do because when i saw the animated ad i got the idea wht exactly the director wants from me….the best thng i liked abt suparn is that he makes the model/actor so comfortable that the actor can gv his 100% efforts… it was a great learng experence for me and luv to do a lot of work with suparn…thnks suparn
[ ~ comment edited by admin : Seema, please avoid asking PFC authors for employement and opportunities... we are shortly setting up something where you will have the freedom to do this.. thanks for your understanding ]
Suparna, that rediff bol spot is pretty cool. i was wondering
1) what do you think of animation as a medium
2) who did the animation for the spot?
3) how long did it take?
- gaurav
well..i’d just like 2 commend da director 4 commin up wid such a gr8 commercial…it was an excellent idea…even da person who plays “raju”-mr.bhanushali seems 2 be a promisin actor…he’ll surely rise 1 day..so all da best 4 all future aspects
THANKZ FPOR POSTING THIS SUPARAN DA…..was great to see the creative process that went in to making an ad….since i myself is onday interested in kaing ad films….