ankhon Hi Aankhon Mein Yun….

iView Author: Subhasish Chakraborty (Banglore, India)

Email: subhasish.schakraborty [at] gmail [dot] com

ankhon Hi Aankhon Mein Yun - As the soul finds its sound

Yesterday, I came across this song – “Aankhon hi aankhon mein yun”. It’s a solo by Mohit Chauhan. When I was in the final year of my college, which was in 2005, I was shooting a film. The film was funded by the friends and featured engineering students who have been acting in front of handi-cams for years in the confines of their hostel rooms. I picturised the climax of the film with Boondein’s song “Humsafar”. I’ve been continuously hearing “Humsafar” for more than two years at that time. Continuously, listening in loops at times. And that got all my wing mates in the …

What’s in a name? (Part II)

iView Author:
Neil Patel (India)

Email: NPatelBollywood[at] Gmail [dot] com

What’s in a name? (Part II)

The saying “Don’t Judge a Book by its cover” is great saying and it would be nice if everybody followed it.

Hence the need for good marketing. It is important. A title plus the package, it all matters. I should not judge a book by its cover. But I do. I guarantee I am not alone. Actually I think I may a part of the majority. This is why the “cover” is important. Film making is a passion, it is also a business. If XYZ(your average film goers) decide this Friday that they want to go watch a film, and there are 5 releases, I believe they will pick the film the go see by the “cover.”

Again …