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PROJEKT iVIEW
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Published:
on May 20 2008 @ 12:53 pm - Popularity: 362 views
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Category:
Movies, PROJEKT iVIEW, Aashayein, Allah Ke Banday, Chal Chal Chal, Chamku, Contract, De Taali, God Tussi Great Ho, Good Luck, Haal-E-Dil, Hari Puttar - A Comedy of Terrors, Hulla, Jaane Tu Ya Jaane Na, Kismat Konnection, Love Story 2050, Mehbooba, Mukhbiir, Rafoo Chakkar - Fun on The Run
What’s in a name? (Part II)
iView Author:
Neil Patel (India)
Email: NPatelBollywood[at] Gmail [dot] com
What’s in a name? (Part II)
The saying “Don’t Judge a Book by its cover” is great saying and it would be nice if everybody followed it.
Hence the need for good marketing. It is important. A title plus the package, it all matters. I should not judge a book by its cover. But I do. I guarantee I am not alone. Actually I think I may a part of the majority. This is why the “cover” is important. Film making is a passion, it is also a business. If XYZ(your average film goers) decide this Friday that they want to go watch a film, and there are 5 releases, I believe they will pick the film the go see by the “cover.”
Again …
