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There has been discussions here before on Movies, their marketing and challenges we face in dealing with piracy - i say ‘we’ here for convenience sake (devlish-eheh). India Today organised a conclave with different entrepreneurs and main speakers Aamir Khan, Shekhar Kapur (moderator) and Ashok Amritraj recently (i believe they do it ever year) and aamirkhan.org has put up videos of the event on Youtube for all of us to see.

Aamir had this to say in an interview at the Conclave

Q: Taare Zameen Par touched many hearts. Do you think you have been successful in integrating commercial and art cinema?
Firstly, I don’t believe in the concept of art and commercial cinema. I have never distinguished them. For me, the main aim is make popular films which cater to the popular market, to the masses. To me, the audience is the one that decides. Cinema is an art form in itself. …