‘Study’ on NRI/PIOs vis-a-vis domestic audiences of Bollywood

Is it a first-of-its-kind study? I got this in the form of a press release. I feel the sample size is too, too small. The release does not give details of the “40 questions” that comprised the questionnaire.

Of interest to PFC writers and readers would be this sentence, “NRIs/PIOs consult….PassionForCinema.com (32.2%) on a regular basis”.

Here is what the release said the study has found:

Quote:

The Results Are Out!

We have heard that there are differences in the preferences of Indians and NRIs/PIOs when it comes to Bollywood. Well, how many statistics do we have to back up some of our basic assumptions regarding Bollywood and Bollywood’s target audiences? Now that the results of an international Bollywood research study conducted by Amanda Sodhi, a graduate of Marymount University, are out, we do have some numbers to work with!

According to the recent Bollywood research study Amanda administered on 93 NRIs/PIOs …


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