The Six Mantras for Internet… and why Bollywood still doesn’t get it
Two years ago, I was invited by a Professor friend, to give a guest lecture at the local University to students who were about to graduate as filmmakers. The objective was to offer them my 2 cents of advise on the business and marketing side of the internet for their films.
The lecture to my relief went smoothly and was followed with a power packed Q&A after. I wish I could have video taped it for PFC’s budding filmmakers and aspirants. Since the lecture, two years ago, it gives me great pleasure to read an email I receive occasionally or so from these students, many of them making shorts, documentaries and even indies, thanking me for the lecture and mentioning how they followed those principles to success for each movie they make.
Yet, it frustrates me no end, that the industry most dear to me - Bombay, still is quite behind in …
