Posts Tagged ‘marketing’

  • 113
    Sell anything in Bollywood. But…
    Sell anything in Bollywood. But… don’t try to hard-sell the same thing more than twice. In management, we read a term PLC or Product Life Cycle. It meant that every product or product category has a defined life after which its public acceptance will start drooping down, diminishing. There are so many factors behind that which range from technology to public awareness,...
    by Deepak Singh at November 10th, 2009 at 08:11 am
  • 12
    The Marketing of Paranormal Activity — on AdAge
    Paranormal Activity, a horror flick was produced for $15,000 a couple years ago. It opened on limited screens the weekend of October 2nd 2009 for a gross of $500,000, with a wider release the weekend of October 9th for a gross above $ 7 million. As a marketing-advertising geek/student/professional, I believe better business and better marketing = more creativity and better...
    by Sriram Venkitachalam at October 12th, 2009 at 02:10 pm
  • 121
    Kuch Marketing Common Sense
    If you are one of those people who believes it is solely the duty of audiences to get into Hindi cinema crusade mode to save the fate of a low-budget film at the box office, then, umm…it might not be such a good idea to click on this post. A few months back a handful of PFC authors and readers took an initiative called the Cinema Support & Research Group, which...
    by Amanda Sodhi at August 28th, 2009 at 05:08 pm
  • 35
    Dev.D the official website
    From trailers, gallery, music to… my favorite the “Lustline”… hear “don’t stop Tiger!!!” or “Itna bada”… for emosional motivation… quite a web experimentation this! Warning… this borders porn… not for minors.
    by oz at December 17th, 2008 at 08:12 pm
  • 21
    Chandni Chowk to China : Trailer and what Warners are doing right
    No one from Bollywood thought of doing what many of us have been screaming our throats hoarse on… Get Bollywood to the Non-Indian Film Fan… cause there is a huge untapped market for Indian Indie to Studio films. Atlast Warner’s seems to be doing it just right. Targeting the film to that other potential market here in the USA. They released another set...
    by oz at December 14th, 2008 at 03:12 pm
  • 8
    Sherlock Holmes : New Images
    Warner Bros released new images of their upcoming Guy Ritchie directed flick Sherlock Holmes #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 50%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; }
    by oz at December 14th, 2008 at 05:12 am
  • 55
    Movie Marketing
    We have been seeing many discussions online and in PFC, about how smaller and more meaningful cinema like Aamir or Hulla or Hazaron Khwaishein Aisi could be made to reach out to a more wider audience. While the multiplexes have made it possible for movies like Page 3, A Wednesday, Bheja Fry, Aamir to be succesful, there are limitations with this. Limitations of the Multiplex...
    by Ratnakar Sadasyula at December 9th, 2008 at 05:12 am
  • 35
    The Six Mantras for Internet… and why Bollywood still doesn’t get it
    Two years ago, I was invited by a Professor friend, to give a guest lecture at the local University to students who were about to graduate as filmmakers. The objective was to offer them my 2 cents of advise on the business and marketing side of the internet for their films. The lecture to my relief went smoothly and was followed with a power packed Q&A after. I wish...
    by oz at November 5th, 2008 at 08:11 pm
  • 10
    Arbaaz, Malaika = Kabhi Split Kabhi Union
    April 16 2008, News comes Malaika Arora Khan and husband Arbaaz Khan are reportedly heading for a divorce. The news came as a surprise to many, who considered their 10-year marriage to be quite solid. The couple has a son, Arhaan. Reasons for the split are not know yet. ———————————— ————————————- The...
    by Rk at April 18th, 2008 at 02:04 am
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