Singh Is Kinng: AamAdmi Filmmaking?

Films like Singh Is Kinng is made specifically for the common man, meant for entertainment, not for snobbish intellectuals, AAM ADMI FILMS as the majority of these directors are calling it. So we have films like no entry, welcome and now Singh is Kinng hitting the theatres and all of their producers seem to be overtly confident of the success of these films depending on the AAM ADMI. So who is this aam admi or common man?