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Here’s a project that has me hooked for some time now. Adam Ybarra the Chaplain of Oakland Raiders approached us to make a product out of a motivational curriculum that he taught to a varied audience.

We were then a primarily animation production company and he was wondering if we could do something within our domain. I browsed through the workbook he used and found the vaguest of descriptions and exercises. I am a visual person but just couldn’t see what or how he was going about doing his thing. So I asked if I could watch him perform before an audience and see what he did with the curriculum. What I saw simply amazed me. Leaving the workbook pretty much aside, he connected with his audience – this time a high school football team – in such a way that had me spellbound. These were students who …