What ails Malayalam Cinema today?
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It’s a known fact that by & large Malayalam and Bengali films have gone on to stand out for the quality of movies getting made over the years. While Bengali cinema has seen masters like Satyajit Ray, Mrinal Sen, Ritwik Ghatak etc during the yesteryears and is now being represented by the likes of Gautam Ghosh, Rituparno Ghosh etc, Malayalam cinema too has had its maestro’s like Adoor Gopalakrishnan,Aravindan, Bharathan,Padmarajan,T.V.Chandran etc who have brought movies of a different perspective to the intelligent audience. The difference between the Malayalam & Bengali film industry lay in the fact that while mainstream cinema in Bengali in the last 2 decades especially had degenerated into typical potboilers which were not for the intelligent audiences, in case of Malayalam cinema by & large the mainstream cinema was also of high standard. Movies made by stalwarts like Sathyan Anthikkad,Sibi Malayil,Fazil, Priyadarshan etc went on to revolutionize the 80’s and the 90’s.
This brings us to Malayalam cinema of the present. Why do we constantly hear complaints of the quality of movies going down? Why do people long for the kind of movies of the 80’s and 90’s even today? Is the situation out of control? Let’s take a lot at the situation and some of the factors going against Malayalam Cinema presently.
Genuine shortage of good films
Last year’s biggest hit was , Twenty: 20 a commercial khichdi which went on to break all records of the Malayalam film industry. While that can be considered as an exception, even if one looks at the other movies made, the scenario appears bleak. Veruthe Oru Bharya was the 2nd biggest hit and while it brought back a new life for Jayaram, the movie would hardly have been considered brilliant in front of some of Jayaram’s earlier movies under directors like Sathyan Anthikkad or a Rajasenan. The story continues with most of the recent releases.
Lack of audience for middle of the road cinema
It’s a shame that in Kerala today a genuinely good film like Jayaraj’s Gulmohar, which saw writer-director Ranjith making an excellent debut as an actor or M.G.Sasi’s Adayalangal struggles to get a theatrical release. And even for some offbeat movies done by Mohanlal like Akashagopuram or a Pakalnakshtrangal, the audience preferred to stay away, preferring to instead watch him in a Twenty: 20 or a Kurukshetra.
Influence of Hindi,Tamil & Telugu Cinema
While one always knew that Malayalam cinema stood for realistic portrayals and also appreciated it, both the film makers and the audience were satisfied that they were able to reach out to the expectations of each other. The audience in Kerala has always been intelligent and preferred to see realism in Malayalam movies and left the larger than life and the glossy stuff to Hindi & Tamil cinema. So much so that in recent times SRK and Vijay have become very big stars in Kerala also on account of their popularity among the youth. This was still all right but seeing the ever increasing popularity of Hindi & Tamil movies in the state, some of the film makers decided to go in for more gloss in their own movies. Thus bringing in typical mass dance numbers and other symbols, more representative of a Hindi or a Tamil movie. In the bargain the element of realism so much an essential part of Malayalam cinema started getting lost.
Another problem has been that of Hindi,Tamil & the Malayalam dubbed versions of Telugu movies flooding the theatres in Kerala. While Hindi & Tamil movies have always found patronage in Kerala, they are finding more acceptances nowadays due to the fall in standards in Malayalam cinema. Aamir Khan’s Ghajini has become the highest grossing Hindi movie in Kerala also. But it is the wide release of the Telugu dubbed movies which is proving to be a big nuisance. For the producers and the distributors, this is a cheap option- the cost of dubbing is not high & the movies get widely released for a 1-2 week run. This sometimes even acts as a stumbling block for the release of a small Malayalam movie.
Shortage of Theatres
The multiplex culture is yet to invade Kerala (Mohanalal in partnership with someone else is now coming up with a chain of multiplexes targeting mainly the smaller towns) and so it’s still the traditional single screens and the cineplexes which rule the roost. Over the last few years a lot of theatres have given away to shopping complexes and other constructions due to either business or other reasons. A huge city like Cochin- Ernakulam does not today have more than 10 -12 direct release theatres ( Ernakulam+Fort Cochin+Tripunithira area) and that makes the availability of screens also a major problem especially if it’s a small movie getting released.
Stars holding Sway
Nearly 3 decades old in the industry and the 2 M’s Mammootty and Mohanlal still rule the roost. They continue to do 5-6 movies a year and try to balance the middle of the road cinema with the commercial movies. Dileep and Jayaram (after T: 20 and Veruthe Oru Bharya) are hanging in there, while the others including Suresh Gopi hardly seem to hit the bulls eye these days. Among the younger stars it’s only Prithviraj who seems to have some kind of connect with the audiences. When it comes to the heroines the problem is even different. Most of the Malayalam heroines like Nayanthara, Bhavana,Navya Nair, Mamta Mohan Das are more prominent in the other South Indian languages. Kavya Madhavan and Gopika have now retired after their wedding. So a new bunch of heroines is required to bring in the freshness.
Silver Lining in the cloud?
So is the situation completely out of control? Are all the factors mentioned above to much to handle? No, I would feel that the situation can still be brought under control.
Given below are some ways to overcome the same and bring back the earlier days of the Malayalam Film Industry-
1. Prominent film makers like Sathyan Anthikkad, Sibi Malayil, Joshy, Fazil etc to make movies more frequently with the same kind of realism that they have been working on.
2. More emphasis on script to be given. People like Ranjith, Blessy,Lohitadas, Sreenivasan,T.A.Razzak etc to lead the way. Bring out more works of literary giants like M.T.Vasudevan Nair.
3. Encourage work of talented directors like Blessy, Shaji.N.Karun,Lal Jose etc who can bridge the divide between mainstream & middle of the road cinema.
4. Make use of digital cinema- Qube & UFO to help in releasing the smaller movies
5. Curtail the release of dubbed releases by fixing a maximum number of movies allowed per year.
6. Catch them young- the Kerala Government can through their own Film Society
(Kairali) organize mini festivals in college campuses and enable the students
to get exposed to critically acclaimed Malayalam movies.
7. The bodies like MACTA ( Malayalam Cine Techinicians Association Federation),
AMMA (Association of Malayalam Movie Artistes) and the Producers Council should come forward to genuinely encourage and make good cinema. Why cannot there be budgets set aside for making some small intelligent movies patronized by these bodies itself?
All said and done all is not over and I am sure that important stake holders should be working on some of these points listed above and maybe some other points not listed here. As far as 2009 is concerned I am looking forward to movies like Pazhassi Raja (directed by veteran Hariharan, screenplay by M.T.Vasudevan Nair,Mammootty in the lead), Kutti Shranku ( directed by Shaji.N.Karun, written by Shaji.N.Karun & P.F.Mathews and with Mammootty in the lead), Brahmaram ( directed and written by Blessy and with Mohanalal in the lead), Sagar Alias Jackie ( directed by Amal Neerad,written by veteran S.M.Swamy and with Mohanalal in the lead). All these movies are of different genres and look quite exciting. I also hope that these and more such movies do their bit in a small way at least to restore some of the past glory of Malayalam Cinema.
Tags: Amal Neerad, Blessy, dileep, Hariharan, jayaram, Lal Jose, M.T.Vasudevan Nair, mammootty, Mohanlal, Shaji.N.Karun, Sreenivasan
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Abhay Deol
Dibakar Banerjee
Hansal Mehta
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Kundan Shah
Anish Kuruvilla
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Onir
Ashvin Kumar
Ramu Ramanathan
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Pankaj Advani
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Sujoy Ghosh
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Santosh Sivan
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Pavan Kaul
Partho Sen-Gupta
Prroshant Naryannan
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very well written sethu. im amazed at how succintly u hv captured the ‘real’ problem of malayalam cinema. i happened to be in kerala for abt 10 days in january 09, and i cud see the posters of vijay movies all across the southern and eastern kerala (areas bordering tamil nadu). i even asked my driver whether vijay had started doing malayalam movies these days. i came to know, all were dubbed… or even released in tamil original.
i have some assortment of malyalam DVDs, but only of the two M’s and Suresh Gopi. most of the times, we associate malayalam movies with either old movies, or with the soft/semi porn movies being churned out, and having an audience of itself.
lack of multiplexes cud also be associated with the demographic transition of the polulace, where now most of the earning members are expats, and what remians is children, housewives and older people, who, all collectively, are not really the multiplex-crowd.
to think that the most educated state of India does not have the ‘quality / intellectual’ movies being appreciated is a sad state of its own.
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typo error. i meant populace, not polulace.
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Have you actually watched Akshagopuram? It was dross – to put it mildly. Guess it was one of the great on paper movies. But the end result was quiet pathetic.
You cant blame people for staying away from stuff like that.
But yes, the malayalee movie goer has a lot of answer – and he/she is responsible for most of the trash that is put out in the name of malayalam cinema today.
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@ Rajesh- I was actually refering to Akashagopuram as an offbeat movie & wasnt trying to call it a great movie.So I’m sorry if your sensibility was affected.But yes I’ve seen the movie & I would say it had a great premise but couldnt get converted into a memorable product that it could have been.And yes the malayalee movie goer is certainly to a large extent responsible for the current state of affairs & I hope he/she goes through some transformation too.
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Mone Dinesha, what an apt write-up. I was waiting for someone do little soul-searching here. Malayalam cinema is going through its most pretentious phase ever. The 2 big Ms survive on their fan base & not on the strength of the characters they portray on the big screen. The fans make them get away even with murder by making sure that their star’s film is a financial success without giving any regard to the quality of the product. And, what is worse is fact that they don’t allow younger actors to survive. They boo & hoot from the time credits start rolling if the film has Dileep or Prithviraj in the lead.
Another thing I don’t understand is why these two have do every film that comes their way? Instead of doing five 3 crore film in a year, they commission writers/directors to develop stories for them, let the budget be 7-8 crore with solid subject, one or two films a year. I’m sure they will be superhits.
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@ Gattu- Yes the problem of the fans of the 2 big M’s is getting very rampant of late.What is surprising is that the question of booing & hooting was spoken about in Mohanlal’s own Udhayananu Tharam, but even then these 2 aren’t doing anything to prevent this.I would rather prefer Mammootty & Mohanalal to wait and do the movies that really have the right characters and stories in it than go all out for everything.Love in Singapore ( Mammootty) being a dismal failure should prove to be a kind of case study for them.
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Sethu, I was nearly killed for saying that Thurupugulan, Mayabazaar & LOS were bad. If you dare give an honest opinion; the first accusation you get is; you’re from the rival camp. I wonder how come we Malayalis have become so immature?
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While recounting last year’s noteworthy movies, you missed thirakkatha.. It was a nice movie , well made and should say generally well received.. And ya, the audience is very much to blame on the present state of affairs in mal films..
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Gattu- Even I find it funny that people think one has to be either a Mohanlal fan or a Mammootty fan.I mean why cant you appreciate both of them?For example let me tell you whenever I tell anyone in Kerala that I like both of them, people get puzzled.Come on both are excellent actors & have done a lot for Malayalam cinema- so why the rivalry between the fans?yes its sad that malayalis & viewers of malayalam cinema at large have become immature!!!
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Jha- thanks for the feedback.But let me tell you tamil films are usually never dubbed in Kerala including that of Vijay.Thats because being a neighbouring state, most people in Kerala do understand & have an affinity for tamil.But whats funny is that the reverse is not true i.e most people in T.N do not understand malayalam
Actually the issue of multiplexes not being there is not exactly what you’ve mentioned.Its to do with corporates generally shrugging off from Kerala due to trade unionism, communism & related issues like hartals & strikes- similar to that of West Bengal.Probably they must take the example of Kolkata which is now flourishing.Cochin/Ernakulam & Trivandrum are the places along with Calicut where the development should be optimum.Of course there are many more places too.Lets discuss this next weekend when we meet bro
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Thanks for sharing this informative article. But this is just not the state of Malayalam cinema but good films in regional cinema across the country are in sate of decline.
Looking forward to Shaji N Karun latest.
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malayalam cinema has not even used resool pookutty in their movies…
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@ Ebrahim- Yes regional cinema by & large is on a state of decline.But most of these factors do not apply to Tamil or Telugu cinema.In case of tamil & telugu, if good scripts keep coming & if the star system is kept in check, things are in control.
But otherwise my conern is very clearly for malayalam cinema, as malayalam cinema has always stood for quality cinema and today movies like Kadha Parayumbol or Thanmathra are just exceptions over there.
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Cinosh- I was pained to read Resul’s interview where he mentioned his deep sorrow over the Malayalam film industry not calling him for projects.But I think the Oscar award will change things.But what about Asin?She made only one movie- her debut in malayalam & has otherwise done 17 movies in Tamil+Telugu.and now that she’s making it big in bollywood, who will call her & be able to afford her?Sangeet Sivan ( brother of Santosh Sivan) who has directed movies like Kya Kool Hai Hum, Apna Sapna Money Money & many more in Hindi is again another name that comes to mind who has not been utilised well by malayalam cinema.
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@Sethu,
Well written and detailed post. I agreew ith some of your points.I completely agree with you that digital medium will only save Malayalam Industry.
Yes i guess one of the problem plaguing industry is also our audiences and makers are well versed with political views e.g being Shaji Kailash Time which was masala but added unnecessary poltical comments. it is like bogus philosphy.One more thing i would like to bring to notice is that people complain that mohanlal and Mammoty should do one or two movies.As long as i see they are actors and they are here to work .why they shoul say no , i would rate both of them as actors par to international standards.E.g see priydarshan’s movie in malayalam see how hindi actors have acted pathetically donning Mohanlal’s role.
Dileep is a good actor but not an great actor, the problem is the biggie of malayalam industry have raised the bar in acting so much that the next gen can not match , instead of trying to improve they are blaming others.I f any fan mafia existed then prithviraj’s movie would also been flop.His movie has not flopped shows that audience good cinema.I find Malayalam Audience are intelligent enough not fall in star trap.That is why we know our malayali audiences know director of movie as well as stars.
I do not think limiting number of telugu dubbeb movies will be a good option.They are anyway crass last couple of movies have showed they are not findng with favour among audiences.
One problem lies with filmakers also lies with the fact, the filmmakers simply fail to recognise the intorduction of television still going on playing family saga, which is readily available for auidences at comfort of finger tips.The Malayali film industry averse to Televisiont o use as marketing Medium still relying on posters to generate curiousity.
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@ Cinemausher-
Yes I personally do not think of the fans of the two M’s to be a very big issue & thats why I have not written about it in the write-up.But yes the problem exists & it can be easily controlled, if the movie is good like a Chocolate or a Thirakadha.Regarding limiting the release of dubbed Telugu movies, I was having the availability of the theatres in mind for small Malayalam movies.Yes even I dont think majority of the Malayali audience anyway patronises them.
To a large extent I also give credit to the 2 M’s for doing 5-6 movies a year even today.No other superstar in any other language is able to do it today.So let them not limit the number blindly rather they should see to it that the quality of these movies is good.After all content is always the king.
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A great writeup..U have nailed it exactly..In spite of that I feel some directors like Blessy,Lal Jose should be appreciated who are making attempts to make good cinema.I think Lal Jose as a director is attempting what two Ms are doing,mixing commercial and offbeat cinema.If he did blockbusters like Meesa Madhavan and Classmates,he also has ArabiKatha and Achan Urangatha Veedu(really appreciate him for casting Salim Kumar in a serious role who is generally considered to be a buffoon comedian inspite of his talent) to his credit.
More than decline of quality of films I am alarmed by the decline in musical quality with likes of Alex Paul dishing out Tamil style songs
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Yes Sharath I agree with you about people like Blessy & Lal Jose.In the present days it takes guts to make a Kaazcha,Thanmatra,Arabikatha or an Achan Urangatha Veedu.and not only have these movies been critically acclaimed, they have been well received by the audience too.
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@Sethu,
What about marketing we do not even see promo of movies in television, infact it is rarest of rare case when we see promo that to just a week before movie.
Why our producers do not understand importance of marketing.The buzz for movie is never created, i agree malayalam cinema has a small market.But malaylis have a huge diaspora, with stupid rules like not releasing movies at maximum centres, release of orginal dvds after one year and movies to be shown in tv after 2 years of its release, such stupid rules, not making movies acessible to audience and over pircing of cds for outside market of kerala.I think this all need to be taken care.
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@ Cinemausher
Yes you are right marketing is not at all given importance by the film markers in Kerala & it beats me as to why they wouldnt want to gain from it.Probably T: 20 was an exception in this case.But however this is more of an oppurtunity area for Malayalam cinema & is not something that impacts the quality of the movies.
Regarding the rules mentioned by you, things are changing a lot.Movies are now being released in maximum centres & this change finally happened with T:20 & the subsequent big releases.Also original DVD’s are getting released quickly, sometimes within 3-6 months itself.Already DVD’s of Akashagopuram & Kurukshetra are available.
And movies are now getting shown in T.V I think with a 1 year time gap instead of 2 years.Regarding overpricing of cd’s/DVD’s I dont think the situation exists anywhere in India atleast.I myself buy a lot of malayalam DVD’s both in Kerala as well as outside Kerala & have never noticed a price difference.Can you tell me where you are so that I can check & revert?
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A very good read, especially the way you have researched and written the content. I can now say that I know Malayalam cinema more better than before and thanks to you! Has to be in my favorites….
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I used to hate the Malayalam movies of the late 70s and early 80s – movies of Sukumaran & Soman as heroes(imagine), and then the movies of Jayan, Jose(remember him?). Even Mammotty was horendous then, but I blame the directors more (P.G. Vishwambaran, Joshi, even IV Sasi to an extent).
And then came directors like Mohan (Vidaparayum Mumbe, Aalolam etc.), Satyan Anthikkad etc. who cared two hoots about the prevailing ‘formula’.
I cherish those years. I think that was malayalam cinema’s best period. I can never tire of watching comedies like Naadodikkattu, Pattanapravesham, Varavelppu, RamjiRao Speaking or serious cinema of Padmarajan like Aparan,Thoovanathumbikal, Namakku Parkan…etc.
Mohanlal had an innocence those days which he’s lacking now. Srini, Jagathy & Innocent were in a league of their own. Mukesh, Jagadish & Siddique were rocking. One couldn’t get enough of even artistes like Janardhanan, Pappu, and Maala (all 3 were forced to waste their talent in the Vishwambaran Era). Hell, I can go on about many other actors like Shankaradi, KPAC Lalitha, Urvashi, Kalpana…To cut a long story short, Malayalam cinema was just brimming with talent.
And then came a time when malayalam cinema slowly started showing the influence of Tollywood and Bollywood. Item songs, Prolonged unbelievable fight scenes, Slow motion walks (especially after a ‘thakarppan’ dialogue delivery), crass humor, and what not…These new film makers (I won’t name anybody here) had sold the soul of Malayalam cinema to the devil.
The pity is that, most of the earlier mentioned talent still exist in the industry, but they have sold their souls as well. How else do you explain great actors like Mammotty & Mohanlal doing such utter crap like Love in Singapore and Chotta Mumbai (even the titles put you off)and keep churning out the same crap every year! Why would a Kalabhavan Mani, who used to be so good in comedy, switch to roles where all he does is scream, grit his teeth and bash up a dozen baddies? Why would Dilip, again a fine comedian, accept serious, studdish roles?
Should we blame them? Or should we blame the audience, which seems to revel in a Suresh Gopi showing his middle finger and mouthing words like “Shit!”
I don’t know. All I know is that if there could be a change, it has to come from stalwarts like Mammotty, Mohanlal, Satyan Anthikkad etc. who could take stock of the situation, pursue quality and bring back the glory. I seriously believe they can and they should.
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@ Sridhar- thanks for the encouragement.I’m sure such feedback will make me write even more interesting stuff in the coming days.
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@ Mohanlal- It was a very valid comment overall from you.Even I dread those days of the 70’s & early 80’s when Soman & Sukumaran used to regularly come as heroe’s.Atleast Jayan had a screen presence & a dedicated fan following.Yes I remember Jose too
As you rightly said most of the actors who kept the flag flying high in the 80’s & 90’s are still very much there.So its high time that these people pulled up their socks & did their bit to give the audience better content.
I mean how can senior artistes do a Love in Singapore or Colours ( Dileep) or an Alibhai?Also audience will accept something when it is new- so they liked Suresh Gopi mouthing his-” ormayundo ee mugam”? and other stuff initially- but now they are fed up with it.Similarly when Kalabhavan Mani repeatedly trying hard to be the poor man’s action hero is getting ridiculous.Lets hope things change soon.I’ll be the happiest when that happens.
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Sethu ive lots to write abt the topic. And im looking at the whole plot from a different angle. Can you pls tell me how to start writing here.
I think i do hav some very serious inputs which i want to discuss. W’d be extremely greatful if u c’d drop me a mail at rammoh07 at gmail.com
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Ram- I’ve mailed you.Do check it out.
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@Sethu,
I was just watching Mohanlal-Sreenivas Starrer Akare Akare.
Afer seeing the movie i could come to only one to conclusion .They do not make like this any more.
Hope for the best that malayalam cinema will be back to it’s glory.
I have to search for dvds of orginal movie soon will update asap .
About the price difference mostly it is in audio cd’s the price difference is of 5 rupees as such.
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@ Cinemausher-
Akkare Akkare Akkare is a lovely comedy.Its the 3rd part of the Nadodikattu series.All the 3 movies ( Nadodikattu,Pattanapravesham& AAA) were written by Sreenivasn while Sathyan Anthikkad directed the first 2 movies,Priyan made the 3rd.
Good news for you.Apparently Rafi-Mercatin are going to make the 4th part of the series & the movie is called Dasanum-Vijayanum.
Haven’t bought malayalam audio cd’s off late.I’ll have to check it up.But its similar to telugu audio cd’s & DVD/VCD I guess where again outside A.P there is a price difference of Rs.5.
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NJ@ 8- Yes Thirakadha is a good movie & I regard it as one of the best of last year.Check out my write-up on PFC on the best malayalam & tamil movies of last year-
http://passionforcinema.com/tamil-and-malayalam-cinema-in-2008-an-overview/
you can see that I have written about it.I have not mentioned it here because this write-up anyways is not really about the best movies of 2008 & I have just used some names to illustrate the current trend.
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Hi Sethu,
Thank you for writing on this subject… I have been a mute witness to the gradual decay of Malayalam cinemas that started in the late 90s and has now reached such depths that we are left grabbing at straws of hope…
Gone are the days when I used to proudly proclaim the release of yet another quality Malayalam movie…
In my assessment the 80s and 90s had audiances for all streams of movies, the art house movies of Adoor, Aravindan, John Abraham, KG George, etc… the Parallel movies of Sibi Malayil, Padmarajan, Baradhan, etc… and the commercial entertainers too… infact the late 80s to early 90s the parallel and main stream had virtually merged and between 1986-1993 we saw some of the best main stream Malayalam movies ever made…
Some of the problems that we currently face are
1. We have not been able to grow out of those great late 80’s classics… with writers/directors still trying to re-create those same movies… WE HAVE TTO UNDERSTAND THAT TIME HAS MOVED AND WE HAVE TO MOVE ALONG
2. Every other language movie industry has a strong 2nd and 3rd generation stars… unfortunately Malayalam movies is still stuck with the soon to be 60 Mammootty and soon to be 50 Mohanlal… this has seriously handicapped the rise of creative writers and directors… IT IS HIGH TIME THAT WRITERS DIRECTORS MOVE OUT FROM CREATING CUSTOMIZED CHARACTERS FOR LAL AND MAMMOOTTY THAT ARE NOTHING BUT A REINCARNATION OF ONE OF THEIR OLD CHARS
3. Audiance taste – I see a huge change in the taste of the Kerala audiance, the current generation of Kerala Movie Goers has grown up on a diet of Tamil Masala Movies does not have the liking for subtlity… they prefer the in your face, fast paced entertainers with twists and turns… There is also another SOCIAL PROBLEM that has crept in… this is the BOOING TENDENCY… in fact one cannot go to the theatres to watch a movie in peace… this is also one of the reasons for the ladies to avoid theatres and their preference to stay indoors and watch the mega-serials… I THINK A GOOD CHAIN OF MULTIPLEXES CAN HELP SOLVE SOME OF THESE PROBLEMS…
Overall I hope to see an end to this Lal-Mammootty superhero based non-sense at the earliest and pray that they continue to contribute to Malayalam cinema just like how Soman and Sukumaran moved into supporting roles that hugely enhanced the quality of movies in the 80s/90s….
Want to go on writing but have to wrap this up now… once again thank you Sethumadhavan for your valuable post…
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@ Vinod-
Glad you liked the post.And yes you have made some wonderful observations here.Like you even I’m pained to see the state of decline in quality of Malayalam cinema.A movie like 2 Harihar Nagar is still pulling on even after crossing 75 days because there isnt much of an alternative.While Passenger atleast had an interesting subject and good casting, it makes me cringe to see Suresh Gopi and Mukesh doing a silly Kanchipurathe Kalyanam.And veteran directors like Fazil and I.V.Sasi are adding fuel to the fire with movies like Moz & Cat and Vellathooval respectively.
Yes even I believe multiplexes are a necessity in the state, not only would it help in increasing the family audience, it would also benefit a lot of small films.
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