Why The Men & Women In Suits Matter!!!
So folks,
I see this diatribe by the “have nots” about how commerical cinema is bad, Bollywood is Bad, Hollywood is Bad, Bachchan is this, distributors are that and on and on.
Here’s another side to it.
The so called independents, the wheeners, the complaint mongers, their profile being they probably spend more time on film education than acutally doing something, more time analyzing and less on creating, the lifelong short and doc filmmakers, who deep inside yearn to be given that feature baton….they are no better and no holier. Matter of fact they forget that the “business” of films is as important, if not the most important. they say they don’t crave the riches, I think they do ….they say they will still make films in a closed room…yet when their closed room product is truly ready, they seek out audiences outside that room and feel angry and frustrated when they don’t get it.
The point is whether you are Shekar Kapur, Mahesh Bhatt, Martin Scorseses, or Guru Rey, or Satyajit Dutt, or Bimal Chopra or Yash Roy (yes I know ….about the names), or a nobody…….deep inside……much that you might hate to admit it….you need only two things (universal truth for any filmmaker, I don’t care who) MONEY and AUDIENCE and anyone saying to the contrary is lying!!
So what then is wrong with the Yash Raj studios and the Warner studios, etc. The so called BIG BOYS & GIRLS, who seems to me, appear to be least appreciated. If a Adi Chopra is savy and shrewd in running his business, so what? If a Subhash Ghai shamelessly promotes his school, so what? It that not the very reason, that professionalism, that drive to make a ROI, the reason why films from both the Woods (Holly and Bolly) are getting the recognition and providing a livelihood to a whole lot of folks? Business laissez faire works and is the reason why only ONE SUPERPOWER remains, so why not celebrate the drive to “please audiences” as opposed to always taking the “activist stand.” After all how many mouths do the “I am above it all” feed? And it is not about the BIG BOYS controlling it all….not even close!!! Films are a “service industry” so what is wrong with that? These are not the days of the Janata Party, where coke was banned….let us, the audience decide how we want to be entertained….we are a lot more intelligent than you think, believe me, we are….amongst us are folks who create and take this universe forward, even the taxi driver is not dumb, he or she eeks out a living and one has to be smart to do it, but let us decide on what we enjoy. In fact if the BIG BOYS and GIRLS did control it, we would still be getting only Rajesh Khanna and Hema Malini and AB films, we let AB come back, because we wanted him, not becuase he ”controlled” his way back. the customer is truly the king in this line..and more power to them. This industry gives the maximum number of new ideas and faces the maximum recognition in the minimist (I know that word does not exist, before someone starts to correct my grammer and misses the point of this write up) time. In the era of the “they don’t give space,” have emerged faces like Shyam Benegal, Govinda, Govind Nihalani, Akshay Kumar, Priety Zinta, Lara Dutta, Shiney Ahuja, John Abraham, Anurag Kashyap……and a lot of these folks got breaks beacause there was a “well oiled infrastructure in place that appeased to the audience,” not necessarily a bunch of lifelong short filmmers, who in their otherwise long lifetime, other than creating long rants and raves, did nothing more.
So boss the bottom line has got to be recognized more and the men and women in suits who are slaves of the bottom line, are the reason that anyone even bothers to read and write about the “non slaves of ROI.”
Sincerely,
Vivek”commercialism is king, critique and pure love are for the weak, the drive to win over the audience is the drive of the brave” Kumar
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i dont think anyone here has or should have anything against the business of film making. I for one, appreciate anybody who can sell his films or for that matter whatever one’s creative wares might be, to the best of his ability.
the problem i have is when any of these wares gets touted as the ‘BEST’ thing ever, time and again, in promotions, award ceremonies etc etc.
add ‘popular’ to every category in the zee/filmfare/stardust awards and no one would complain.
so ‘pathetic’ remains an adjective which is more often than not valid for most of the films from most of these production houses.
Completly agree with Dpac. And worst is when u know that the film is bad but still its making money because of lot many factors. Everyone loves good business. But if good film makes good business then it feels great. everyoen loves it when munnabhai aur rdb becomes big hit. but it hurts when krrish n dhoom2 makes more money. Those who r saying that they dont want it because they know their audience will not dance to the tune of that yuck…crazy kiya re, they will not take that shit called dhoom. n those filmmkaers can dumb down also.
Vivek, cant agree with u.
Phoenixnu & Dpac, I know what you guys are saying…
After watching Dhoom 2 we sat at a restaurant… I kept saying that besides Hritik and a few stunts I didn’t like the film… the story had so many loopholes, so much didn’t make sense, there was a complete lack of logic, the scenes where the “cops” are “analyzing” the “master criminals” crime patterns and assessing where he WILL strike next (not might be, cuz they knew the exact fucking location, time, date, etc bloody smack on) were completely childish… and, well, I digress…
(takes a moment to regain his composure..)
ANYWAYS, my friends were like “Yaar it was a masala film, it was entertaining” basically it had enough entertainment value to be a hit.
One friend told me “yaar zaroori nahin hai ke tereko har movie achi lage… as long as most people have a good time watching these movies they’ll continue to be made”…
And, well, that’s the bottom line.
For every Dhoom 2 comes a Namaste London that is a well made film and commercial success.
Vivek, I agree with you.
Karan Johar and Yash Chopras wont be making trash if people didn`t want it. If there is a huge market for trashy cinema, they will keep churning it. It would be extremely unjustified and harsh if you deride the person who went out saw these movies and really liked it. you have all the reason to hate films like krrish and dhoom but no reason to scoff a person who liked it, he may be a rickshaw-wallah who has no intention to watch a great film he just wants some action around him.
Call me stupid but munnabhai, rdb, dhoom or krrish they are all bad ,well of course not equally bad but whats the difference.
i hated munabhai, didn`t like rdb — they are said to be the best films of the year–should i sulk and be mad about it, hell no. everyone is making films you choose what you want and let others make their own choices.you cannot mock a person who reads bestsellers and not the greats like Camus, satre or whitman.
If you like krrish there would be people who wud say what a dump ! go watch RDB/Munnabhai.
If you like RDB people would say go watch sholay
for every sholay there is pyaasa
for every pyaasa there are tons of scorsese/woody/coppola
for every scorsese/woody/coppola there are bunch of fellini/bergman and what not
so what— everyone draws there own line, picks their kind of films.
Everyone is right here on the comments section.
I know where you are coming from. I been there. It gets a bit frustrating sometimes to listen to the high art film snobbishness.
But you just got carried away emotionally with your rant & hence lost your argument.
“deep inside
Actually by putting all the people in the same category, the point that was being made is that the service industry (aka films) can accomodate “all” as long as they are making films with some sense of business and Shyam Benegal, with his ad background, is absolutely doing that, along with the others, albeit in his way.
All the creative types like money and audience too “including Coppola,” if he or anyone else says they don’t like audiences, they should just stop making features and begin disappering from public life, they do nothing of that sort, matter of fact Copolla has a restaurant in Palo Alto, CA, he does care about the business part too, so nobody denies that he makes quality films,but am sure he likes audience recognition as much as the guy next door!!
There is a difference between mass audience appreciation and audience appreciation. Everyone wants the latter. Not everyone needs the former…